Vision To be the most preferred home care brand in every household

Mission Provide quality home care products at reasonable price through process automation and efficient distribution network.

Values Collaboration: We care about people and their contribution to business. We respect diverse background of people and operate in a spirit of collaboration to solve problems and achieve goals.

Customer Delight: We strive to delight our customers by providing quality products at value pricing. We understand delight starts within the organization; hence we treat fellow colleagues as internal customers. We listen to understand and not merely reply.

Integrity / Honesty: We are committed to doing everything in all honesty and transparency.

Flexibility: Continuous improvement, change embracement and innovation are at the core of everything we do. Adaptability and acceptance to new ideas, systems, and processes are key to business evolution.

Commitment: We are dedicated to provide value to all stakeholders. Success stems from our allegiance to our values and beliefs.